A designer and creative director whose process taps into cultural insight to craft identities, campaigns, and digital experiences that connect.

From Peruvian cinemas to healthy snacks to flying cars, Greg has spent his career using design to bring new ideas to life. In his years at the design firm IDEO, he led strategic projects imagining new brands, ventures, and experiences for household names and start-ups alike. He now runs his own design practice and is a co-founder of Bathing Culture, an award-winning direct-to-consumer personal care brand with bold packaging, evocative lifestyle marketing, and products designed for sustainability. An insatiable maker, his work spans multiple design disciples and he spends his free time shaping clay, joining wood, and kneading dough.